Nowadays, having a website for your business isn’t enough; your online presence extends to social media sites like Facebook, LinkedIn and Twitter. Approximately 78% of Americans use social media, so it’s important for all businesses, regardless of industry, to utilize all that these platforms have to offer. Here are some key reasons why social media marketing should be at the forefront of your marketing campaign.
Learn more about your audience. Social media is a useful platform for garnering a better understanding of your audience. Social media tools like Hootsuite help businesses learn more about their audience, such as their age, gender and language spoken, and these tools are very easy to use. With this knowledge, businesses can adjust their marketing strategies to cater to their audience. Target your audience more effectively. Social media sites like Facebook and Twitter help businesses target their specific audiences more effectively. With geo-targeting, you can send your marketing message to a specific demographic based on their location. For instance, on Facebook you can target an audience by location, gender, age, interested in, education, and relationship status. Increase brand recognition. Your social channels are another platform for sharing your brand’s content and voice. They increase your business’s online visibility and allow existing and potential customers to become better acquainted with your brand. Respond to customer problems immediately. Social media helps businesses become aware of problems with a product or service and address those issues immediately. When a customer tweets about an issue, you can respond to their feedback in real-time. Customers appreciate businesses that respond to customer complaints, and doing so on social media will help your business form stronger customer relationships. It also provides your business with better insight into customer perspective so you can use your customers’ feedback to perfect your product or service. These are just a few of the many reasons your business should be capitalizing on social media marketing. To ensure your success on social media, hire a digital marketing in Pittsburgh. Digital marketing agencies specialize in social media marketing and can help you employ the best strategies to stimulate engagement and maximize conversions.