There’s no hesitation about it, technology has distorted the way we communicate and receive in order.

And because of this change, business have had to adapt how they converse and build relationships with their customers. Today, customers are in information overload and look to the Internet, email or mobile plans to receive information about their preferred brands and companies. As a result, over the past few years, companies have largely shifted their efforts towards digital marketing. The Chief Marketing Officer committee reported the following “Facts and Stats” nearby marketing spends that may or may not gust your mind:

  1. More than a third of CMOs (Chief Marketing Officers) speak that digital marketing will account for 75% or more of their expenditure within the next five years

  2. Digital advertising was the fastest-growing group in 2014, with a 16 percent add to in spending

  3. In April 2015, BIA/Kelsey estimated that US mobile ad spending on local, or location- targeted, placement would rise 56% this year to $6.7 billion

  4. 28% of marketers have reduced their advertising budgets to fund more digital marketing

  5. Worldwide social network ad spending reached $16.1 billion in 2014, a 3% increase from 2013

  6. By 2018, Internet advertising will be poised to overtake TV as the main advertising segment

So, what does this mean for you?

It means digital marketing is only predictable to grow, and perhaps not only produce, but also take over the advertising segment in the pending years, and it’s important to gain these skills now to happen to a desirable candidate to employers. LinkedIn analyzed millions of LinkedIn associate profiles to find the 30 hottest skills to find you hired, and three were directly related to marketing:

As companies carry on to invest in digital marketing they will be more probable to invest in employees with the skills that can assist contribute to their marketing hard work. Learning these skills not only enhance your resume/CV, but helps put you up for a life-long career in marketing.

Add digital marketing skills to your resume, today

Enroll in Course Crown digital marketing courses and programs and learn about social media marketing, analytics, SMO, SEO, and everything you require to thrive in the digital economy.